Michael White

What’s your hook? It’s a question I was asked once in a conversation when we were laying the foundation for ministry back in Memphis. The questions wasn’t about a location, a building or a demographic. It was about the singular word that comes from my soul that permeates the world we live in. For me, that word is LifeChange. It is what I live and breathe.

For me, I see platforms in terms of your purpose and God’s intention for why you are on Earth, right here, right now. If He needed you in 2040, you’d be grappling with life in 2040. The reality is, you have this moment to clarify why you’re here, the platform God has given you and the channel or vehicle through which that platform is communicated to the world. Is this just for people in ministry and leadership? Absolutely not! Everyone has a platform.